Keywords and key phrases. Stuff that makes the SEO world go round.

What keywords usually refer to in SEO terms are the search terms users enter and websites need to rank for in order for the site link to appear on search engine results. They are very important if you want to get people to your site. However, once on the site the next step is to make sure that you also have the necessary “carewords”.
In a study conducted by CDA (Content Delivery & Analysis), a web and email content consultancy firm, it was found that “The language used by participants to describe their behavior before they carried out the task — classified here as the language of intent — differed from the language they used online when actually carrying out the task.” What this means is simply that the search terms entered by users are different from what they want to read word per word when they reach the site. Furthermore the search terms used are usually more precise and mechanical. The search terms, as we already know, are our target keywords but the words that the users want to find in your site are what they call “carewords”. Aptly termed since they are there to take care of your visitors needs/preferences.

These carewords are just as important as the keywords because they are what will keep the visitors interest and what will close the deal for you. This is why we always say that content is still king, after all it is in the content that you will find these carewords. So if you are doing SEO for your site make sure that you take into consideration both the keywords and the carewords.

Among all the SEO techniques, article submission can be one of the most successful. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories.

The main purpose behind article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Obviously, it is important to make sure that the articles you intend to submit are directly related or relevant to your business.

There are various benefits of article submission including advertising, marketing and publicity of your business on the World Wide Web. Two of the main benefits are:

1. Article submissions can enhance and improve the ranking of your online business in search engines by increasing the quantity of backlinks and PR.
2. Another benefit that article submission offers is that of establishing the particular website owner as an expert in their industry. By providing valuable detail and information within articles, it builds the trust of potential customers thereby giving them a reason to visit your website.

5 key points to consider while writing articles

During the process of article submission do not forget to consider below 5 key points. Following these points will meet the purpose of both i.e. your target audience and search engines.

• Articles should be original and information rich.
• Articles should be keyword rich but not excessive to the point of keyword stuffing.
• The average length of articles should be between 500 and 700.
• Give a unique title to your article with main keyword into it so as to make it easy for web crawlers to identify and classify the topic of your article.
• Giving subheadings, bullets and numberings to articles make it presentable and easy to read for potential customers.